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We are seeing a steady growth in innovation across the autonomous car sector, but public perception towards self-driving is still very hesitant, according to a new study.
The drivers that answered the survey, conducted by the University of Michigan, still prefer a car with no self-driving capabilities to a partial self-driving car or a fully driverless vehicle.
Drivers prefer a partial self-driving car — like Ford’s self-parking or Tesla’s automatic lane switching features — to a fully driverless car. The study also revealed that almost all people surveyed want full control over the car, even if it has self-driving elements, which lines up with a similar study conducted in the U.K. earlier this month.
If the car were in a self-driving mode, most drivers would want the vehicle to notify them through a combination of sound, vibration, and visual warnings. We recently looked at how vibration could be the best way for cars to alert drivers about incoming traffic or issues with the car, but Google is looking at other ways to protect pedestrians from autonomous car accidents.
It is interesting that public perception around autonomous cars has not changed much, despite extensive coverage on the cars in the past year. This may force companies like Google and Uber to produce even more evidence that shows autonomous cars are safer and better. Automakers joining the autonomous revolution might also help older folks that don’t trust technology companies, for whatever reason.
Autonomous cars could be purchased in the next two to three years, though we suspect a fully driverless car will not be available this decade. It might take even longer before everyone accepts that human drivers are terrible, and for some people, their opinion may never change.
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Chicago-based startup Hologram has announced its cellular platform for the Internet of Things (IoT), which provides businesses with a cost effective way to design, create, and deploy IoT devices.
Hologram claims to provide an end-to-end solution for businesses, with everything from connected hardware to cloud messaging services bundled into its cellular platform.
“Currently, building a cellular connected device is a lot like setting up a website in 1998 when you had to buy server equipment and run it in your closet,” said Ben Forgan, CEO of Hologram. “Teams are spending a disproportionate amount of time rolling their own infrastructure when they should be focused on their core product; Hologram is changing this with a cellular platform that handles the infrastructure for you.”
The cellular platform should provide some security for businesses that want to prototype and experiment with IoT systems, but cannot due to the costs of hiring an engineering team to build it.Hologram will continue to add connections
Hologram has more than 50,000 connections globally and works with global brand Kellogg’s on IoT deployment, alongside some startups like Metromile, Placemeter, and Arable.
Along with the cellular network launch, Hologram also revealed a $4.8 million funding round, led by Drive Capital. “With the investment from Drive Capital we can accelerate our growth to continue to build new features and products to support our expanding base of customers, both big and small,” said Forgan.
Hologram isn’t the only company in IoT working on cellular networks, Vodafone has partnered with Philips to create a M2M network, which involves inserting SIM cards into streetlights to make them part of the online grid. While the market is still young, Machina Research claims that moving to an open wireless standard would be best for smart cities.