Technology

Former HP CEO Carly Fiorina Near Launching Presidential Bid

Slashdot - Sun, 03/29/2015 - 1:43pm
Rambo Tribble writes "Former Hewlett-Packard CEO Carly Fiorina announced on Fox News Sunday that she stood a 'higher than 90 percent' chance of running as a presidential candidate in 2016. Fiorina's tenure at HP was marked by controversy over her leadership, and it is unclear what level of name recognition she enjoys. Her only previous political experience appears to be a failed U.S. Senate seat effort in 2010, as the Republican candidate challenging sitting Democrat Barbara Boxer, in California. Fiorina lost by 10%.

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Categories: Open Source, Technology

SeaWorld and Others Discover That a Hashtag Can Become a Bashtag

Slashdot - Sun, 03/29/2015 - 12:37pm
HughPickens.com writes Alison Griswold writes that in an effort to improve its tanking image, SeaWorld launched a new advertising campaign this week to educate the public about its "leadership in the care of killer whales" and other work to protect whales in captivity and in the wild. As part of that head-on initiative, someone at SeaWorld decided to invite Twitter users to pose their questions to the company directly using the hashtag #AskSeaWorld. That was not a good idea as twitter users bashed Sea World relentlessly.. "As easy as it is to make fun of SeaWorld here, the real question is why any company still thinks hosting an open Twitter forum could be good for public relations," writes Griswold. "So maybe SeaWorld's social and PR folks just really have no idea what they're doing. Even so, you'd think they'd have learned from the corporate failures before them." Let's review some of the times this has backfired, starting with the infamous McDonald's #McDStories Twitter campaign of January 2012. Rather than prompting customers to share their heart-warming McDonald's anecdotes, the hashtag gave critics a highly visible forum to share their top McDonald's horror stories. MacDonalds pulled the campaign within two hours but they discovered that crowd-sourced campaigns are hard to control. Three years later the #McDStories hashtag is still gathering comments. "Twitter Q&As are a terrible idea.," concludes Griswold. "A well-meaning hashtag gives critics an easy way to assemble and voice their complaints in a public forum. Why companies still try them is a great mystery. Maybe they'll all finally learn from SeaWorld and give this one horrible PR trick up for good."

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Categories: Open Source, Technology

Festo Reveals New Robotic Ants and Butterflies

Slashdot - Sun, 03/29/2015 - 11:32am
mikejuk writes "Every year around this time of year Festo builds some amazing robot or other — last year it was a kangaroo. What could it possibly do to top previous amazing devices? What about some even more amazing robotic insects. BionicANT is designed not only look good but to demonstrate swarm intelligence. The robot not only looks like an ant, but it works like one. The design makes use of piezo bending transducers rather than servos to move. As well as being able to move its six legs, it also has a piezo-activated pair of pincers. The second insect robot is a butterfly — eMotion. For flying machines these are incredibly lightweight at 32 grams. The bodies are laser sintered and the wings use carbon fiber rods. Two miniature servo motors are attached to the body and each wing. The electronics has a microcontroller, an inertial sensor consisting of gyro, accelerometer and compass and two radio modules. Flying time is around 3 or 4 minutes."

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Categories: Open Source, Technology

Great content isn't commodified, and is a key differentiator for media companies, and Facebook hosting news won't change that (Eugene Wei/Remains of the Day)

TechMeme - Sun, 03/29/2015 - 11:00am

Eugene Wei / Remains of the Day:
Great content isn't commodified, and is a key differentiator for media companies, and Facebook hosting news won't change that  —  Facebook hosting doesn't change things, the world already changed  —  Like any industry, the media loves a bit of navel-gazing (what is the origin of this phrase …

Categories: Technology

Arduino Dispute Reaches Out To Distributors

Slashdot - Sun, 03/29/2015 - 10:29am
szczys writes Two companies are claiming ownership of the Arduino Trademark. The most recent development in this sad state of affairs is a letter from Arduino SRL to long-time Distributors of Arduino products. SRL is claiming they are the real Arduino, but there are some tasty tidbits including a Q/A section with some peculiar answers. From the article: "In short, Arduino LLC has been working on developing the Arduino platform, software, and community while Smart Projects / Arduino SRL was the major official producer of the hardware for most boards. Both are claiming to 'be' Arduino, and going after each other in court. So it’s not strange that Arduino SRL would like to try to keep its hold on the distribution channels."

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Categories: Open Source, Technology

SpaceX's New Combustion Technologies

Slashdot - Sun, 03/29/2015 - 9:25am
An anonymous reader shares this story that takes a look at some of the advances SpaceX is working on. "Getting a small group of human beings to Mars and back is no easy task, we learned at the recent GPU Technology Conference in San Jose hosted graphics chip and accelerator maker Nvidia. One of the problems with such a mission is that you need a very large and efficient rocket engine to get the amount of material into orbit for the mission, explained Adam Lichtl, who is director of research at SpaceX and who with a team of a few dozen programmers is try to crack the particularly difficult task of better simulating the combustion inside of a rocket engine. You need a large engine to shorten the trip to Mars, too....Not only do you need a lot of stuff to get to Mars and sustain a colony there, but you also need a way to generate fuel on Mars to come back to Earth. All of these factors affect the design of the rocket engine....As if these were not problems enough, there is another really big issue. The computational fluid dynamics, or CFD, software that is used to simulate the movement of fluids and gases and their ignition inside of all kinds of engines is particularly bad at assisting in rocket engine design. 'Methane is a fairly simple hydrocarbon that is perfectly good as a fuel,' Lichtl said. 'The challenge here is to design an engine that works efficiently with such a compound. But rocket engine CFD is hard. Really hard.'"

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Categories: Open Source, Technology

Why the Final Moments Inside a Cockpit Are Heard But Not Seen

Slashdot - Sun, 03/29/2015 - 8:21am
jones_supa writes: There's no video footage from inside the cockpit of the Germanwings flight that left 150 people dead — nor is such footage recorded from any other commercial airline crash in recent years. Unlike many other vehicles operating with heightened safety concerns, airline cockpits don't come with video surveillance. The reason, in part, is that airline pilots and their unions have argued vigorously against what they see as an invasion of privacy that would not improve aviation safety. The long debate on whether airplane cockpits in the U.S. should be equipped with cameras dates back at least 15 years, when the National Transportation Safety Board (NTSB) first pushed regulators to require video monitoring following what the agency called "several accidents involving a lack of information regarding crewmember actions and the flight deck environment." The latest NTSB recommendation for a cockpit image system (PDF) came in January 2015. Should video streams captured inside the plane become a standard part of aviation safety measures?

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Categories: Open Source, Technology

Mattel to introduce Wi-Fi enabled Barbie using ToyTalk technology to analyze speech and produce relevant responses (Natasha Singer/New York Times)

TechMeme - Sun, 03/29/2015 - 6:50am

Natasha Singer / New York Times:
Mattel to introduce Wi-Fi enabled Barbie using ToyTalk technology to analyze speech and produce relevant responses  —  A Wi-Fi Barbie Doll With the Soul of Siri  —  Ever since Siri appeared as a regular feature on the iPhone, certain young children — and, let's face it, some of their parents …

Categories: Technology

Material Made From Crustaceans Could Combat Battlefield Blood Loss

Slashdot - Sun, 03/29/2015 - 5:12am
MTorrice writes: A foam composed of a polymer derived from crustacean shells may prevent more soldiers from falling victim to the most prolific killer on the battlefield: blood loss. Pressure is one of the best tools that medics have to fight bleeding, but they can't use it on severe wounds near organs. Here, compression could do more harm than good. First responders have no way to effectively dam blood flows from these non-compressible injuries, which account for the majority of hemorrhagic deaths. The new foam could help stop bleeding in these types of injuries. It relies on chitosan, a biopolymer that comes from processed crustacean shells. By modifying the chitosan, the developers gave the material the ability to anchor blood cells into gel-like networks, essentially forming blood clots. The researchers dispersed the modified chitosan in water to create a fluid they could spray directly onto noncompressible wounds.

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Categories: Open Source, Technology